WELCOME TO CONDOM CITY!
Aug 2015, 6 weeks
Jay Hong, Shan Shen, Zhihan Ying
User research, ideation, interface design, video mockup
Prototyped with Ai, video made with AI, Pr and Ae, modeling by C4D
Welcome to Condom City is a game application for tablets and mobile phones that raises awareness about sexually transmitted diseases (STD) to young audiences. In this game, we try to visualize intricate STD data in a gamified way, which draws you into the game by declaring you as the condom city protector, your main goal is to cure the infected and prevent the spread.
In progress, the game will throw out some teasers that will try to gain your attention. We design 50 different "condom buildings" for 50 U.S. states, the height of each building is decided by the STD rate of each state. By continuing play different levels of the game, you can unlock more condom buildings and build your own condom city. As a reward, you can also get real special condoms.
According to the chart for Chlamydia in the year 2014 from the Centers for Disease Control and Prevention, We can obviously see that there is a high concentration in the age range between 20-24.
Teenagers don't have enough awareness of STD.
Researches have shown that young adults, especially UNDERGRAD STUDENTS are the most severely affected population. They are full of ambition and energy, they are trying to get out of parents' supervision, they unlock the full access to online dating and begin to seek for "diverse experience", their curiosity about sex, the lack of health knowledge... all these factors make them an at-risk group.
Energetic and Liberal
Lack of Health Knowledge
HOW MIGHT WE
How might we improve teenager STD knowledge through a game?
Not in the educational way that wastes time for the instructor and students, nor the fear tactic that only gives one-stop thinking. We want to create content that will easily attract students in a gamified way, and later trap them with data visualization that creates lasting value and curiosity.
Educational + Fun
When unlocking every condom building, you will also receive a QR code that could be used to redeem a REAL CONDOM in the nearest CVS.
As the city protector, you will save the people live in the condom city from STDs!
Healthy people will also get infected once they touch other patients. Please save the city as fast as you can!
The numbers of patients in the game are based on real data.
After passing three levels of the game, you will get to know the STD trending of each disease from the year 2000 to 2015. You will also unlock the first condom building in your collection.
Continue the game to unlock more states and build your own condom city!
Each state has different types of condoms, varying in material, thickness, taste, texture, etc. It also contains social media ranking to create competition among your friends. Arrange all condoms in a line to compare STD rates.