CONDOM CITY
WELCOME TO CONDOM CITY!
APPLICATION
Aug 2015 | 6 weeks
Group Project | Jay Hong, Shan Shen, Zhihan Ying
Role | User research, ideation, interface design, video mockup
Softwares | Prototyped with Ai, video made with AI, Pr and Ae, modeling by C4D
Welcome to the Condom City is a game application for tablets and mobile phones that raises awareness about sexually transmitted diseases (STD) to young audiences, especially undergrad students. In this game, we try to visualize intricate STD data in a gamified way, which draws you into the game by declaring you as the condom city protector, your main goal is to cure the infected and prevent the spread.
In progress, the game will throw out some teasers that will try to gain your attention. We design 50 different "condom buildings" for 50 U.S. states, the height of each building is decided by the STD rate of each state. By continuing play different levels of the game, you can unlock more condom buildings and build your own condom city. As the reward, you can also get real special condoms.
01 .
TARGET USER
According to the chart for Chlamydia in year 2014 from Centers for Disease Control and Prevention We can obviously see that there is a high concentration in age range between 20-24
Many researches have shown that young adults, especially UNDERGRAD STUDENTS are the most severely affected population. They are full of ambition and energy, they are trying to get out of parents' supervision, they unlock the full access to online dating and begin to seek for "diverse experience", their curiosity about sex, the lack of health knowledge... all these factors make them an at-risk group.
Energetic and Liberal
Online Dating
Curiosity
Lack of Health Knowledge
02 .
DESIGN THINKING
How to create awareness of STD to the youth,
especially undergrad students?
CONDOM MACHINE
SKETCHES OF GAMIFICATION
INTERACTIVE MAZE
Not in the educational way that waste time for the instructor and students, nor the fear tactic that only gives one stop thinking.
We want to create a content that will easily attract students, and later trap them with data visualization that creates lasting value and curiosity.
Jay Hong, Male, 20 years old
Freshman of University of Alaska
Very excited to expand his diverse “experience” in university life In the first day of orientation...
USER INFORMATION
IN ORIENTATION
<<SCAN THE QR CODE TO DOWNLOAD GAME
“From this year, we decided not waste students time give STD awareness lectures and not provide condom in a bowl in the school clinic. Instead, we will be doing all this through a phone game. I promise you the game is short and addictive and gives out 50 different kinds of condoms”
In art history 101 seminar class, Nan got bored and decided to play the game for the sake of the free condoms.
The game was loading…
LAUNCH THE GAME
04 .
VISUAL DESIGN
PLAY
INSTRUCTIONS
As the city protector, you will save the people live in the comdom city from STDs!
NOTICE:
Healthy people will also get infected once they touch other patients. Please save the city as fast as you can!
PASSING
THE GAME
The numbers of patients in the game are based on real data.
After passing three levels of the game, you will get to know the STD trending of each disease in the from year 2000 to 2015. You will also unlock the first condom building in your collection.
CONDOM
CITY
Continue the game to unlock more states and build your own condom city!
Each state has different type of condoms, varying in material, thickness, taste, texture, etc. It also contains social media ranking to create competition among your friends. Arrange all condoms in a line to compare STD rates.
CONTEXT SCENARIO
03 .
CONDOMS
05 .
